Real people, real reactions. Our Street Reviewers stop people on the street, hand them your product and film what they say. We write the hooks, send vetted W-2 crews to your customers’ cities and deliver ad-ready cuts you’re cleared to run.
New York, NY
107 of our top markets on the map. We staff 200+ across the U.S., plus Toronto, Vancouver and Montreal.
Every video starts from a hook. Pick one, or test several in the same day and keep what performs.
Okay wait… that’s actually good.
Sample reel coming soon
Strangers try your product cold, and the camera catches the first honest reaction.
How much would you pay for this?
Sample reel coming soon
People guess the price before the reveal, so your value lands as their surprise.
Left or right? Don’t think.
Sample reel coming soon
A side-by-side against the usual choice, judged by someone with no stake in it.
What do you think this does?
Sample reel coming soon
The product in a stranger’s hands, explained in their words, not your tagline.
Have you ever heard of…?
Sample reel coming soon
A quick question that sets up your brand as the answer people didn’t expect.
Would you switch from your usual?
Sample reel coming soon
Real people weigh your product against what they already buy, out loud.
Day 0
You share the product, the audience and the goal. We write the hooks, questions and shot list.
48-72 hours
A host, a camera operator and a field lead, all background-checked W-2 staff, in every market you pick.
Street day
We stop real people, hand them your product and film what happens. Everyone on camera signs a release on the spot.
Delivery
Vertical edits with captions and hooks for Meta, TikTok and YouTube Shorts, plus the raw footage.
Fresh creative that doesn’t look like an ad, built to be tested.
Turn the people at your event into content that outlives it.
Common Questions
A Street Reviewer is a host from our crew who stops real people in public, hands them your product and films their honest reaction. Those reactions are edited into short vertical videos you can run as ads or post organically.
UGC creators review your product on their own camera. Street Reviewers film strangers who have never seen your product, so the reaction is unrehearsed and the person on screen has no reason to be nice about it.
Most likely. We staff more than 200 markets across the U.S., plus Toronto, Vancouver and Montreal. Tell us the cities in your quote request and we’ll confirm crews for each one.
Yes. Nothing is filmed with hidden cameras. Everyone who appears in a final video agrees on camera and signs a release before we use the footage.
Yes. Usage rights for paid social are part of the quote. The term and channels are set out in writing before the street day.
The hooks and questions are written in advance; the answers are not. We guide the conversation, and the reactions are real.
In most markets a crew can be on the street within 48-72 hours of an approved brief.
It depends on the number of cities, street days and finished edits. Send the details and a rep will reply with a quote within 1-3 hours.
Pick the cities and formats. A rep replies with a quote within 1–3 hours. No obligation.
Prefer to talk? Call 877.70STAFF