- Sample Teams
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Inaba
Seattle
Mariners
Activation
Mariners Games
Brand Ambassador Sample Teams putting product in dog owners hands at T-Mobile Park,
3.27.26 Clevland @ Seattle
Approximately 50 boxes were shipped to the booth, consisting of three flavors: tuna and scallop, chicken and salmon, and chicken.
The booth placement was highly strategic and served as a strong touchpoint for pet owners entering the stadium. Positioning near the entry flow created consistent interaction opportunities for the Brand Ambassadors and helped maximize early engagement. 🐾
Foot traffic began in steady waves shortly after activation at approximately 5:20 PM, with peak engagement occurring between 6:00 PM and 7:15 PM.
Engagement levels were strong throughout the peak window. Many pet owners were highly receptive to sampling, and several attendees intentionally crossed from other areas to visit the booth and collect product packets. Some visitors were already familiar with the brand and shared their pets’ preferred flavors, while others had been expecting the activation and were enthusiastic to participate. Even attendees without pets present stopped for quick conversations and samples after brief Q&A interactions with staff.
Notably, there was a meaningful number of dogs on fish-only diets, which increased interest in the tuna and scallop option. Among cat owners, the chicken and salmon flavor performed especially well. The chicken flavor proved to be the most popular overall and was distributed first.
As activity began to taper around 7:30 PM, the Mariners staff advised the team not to open additional boxes. As a result, approximately 8–10 boxes remained unopened at the conclusion of the activation.
4.20.26 LAS VEGAS @ Seattle
April 20, 2026 | T-Mobile Park | Final Score: Athletics 6, Mariners 4
Approximately 72 boxes of product were shipped to the booth ahead of the activation, including three flavors: Tuna & Scallop, Chicken & Salmon, and Chicken.
Booth placement proved highly strategic, creating a strong engagement point for pet owners entering the stadium. Brand Ambassadors were positioned near primary entry flow, allowing consistent interaction with fans arriving with their dogs throughout the evening. Foot traffic moved in steady waves beginning around 5:35 PM, with peak engagement occurring between approximately 6:00 PM and 7:15 PM.
Engagement quality was strong across the board. Pet owners were highly receptive to sampling, with many stopping specifically to interact with the team. Several attendees approached intentionally from across the concourse after noticing the activation, while others recognized the program from the previous month and returned expecting samples again. Fans without pets present also engaged with Brand Ambassadors, asked product questions, and expressed appreciation for receiving take-home samples.
Flavor preference trends continued to align with previous activations. The Chicken flavor remained the most popular, followed by Chicken & Salmon. A smaller segment of attendees indicated their dogs follow fish-only diets, creating interest in the Tuna & Scallop option.
Distribution operations were coordinated with Lindsay from the Sales team, who directed the number of boxes opened and deployed during the shift. Samples were distributed from 54 of the 72 boxes on site. As foot traffic tapered off around 7:55 PM, Lindsay made the decision to hold the remaining 18 boxes for the upcoming May activation. Haily met the team at breakdown and confirmed her group would secure and store the remaining inventory until the next scheduled event.
4.18.26 Chicago@ Seattle
May 18, 2026 | T-Mobile Park | Final Score: White Sox 1, Mariners 6
The activation at T-Mobile Park was a strong success with excellent visibility, high engagement, and significant consumer interaction throughout the evening. Approximately 80 to 90 sample boxes arrived at the booth, featuring three flavors: Tuna & Scallop, Chicken & Salmon, and Chicken.
Our booth location continued to provide strong value, positioned strategically near key entry points and serving as a natural interaction hub for attendees and their dogs entering the stadium. Brand Ambassadors were stationed around high-traffic areas, creating multiple touchpoints and maximizing opportunities for engagement.
Foot traffic arrived in noticeable waves and began increasing around 5:15 PM, with peak activity occurring between approximately 5:45 PM and 7:00 PM. The event sold out, with approximately 1,100 registered dogs in attendance. Based on team estimates, we engaged with roughly 65% of attendees, creating substantial exposure despite the fast-paced environment and consistently heavy traffic.
Consumer response was highly positive and interactive. Many pet parents enthusiastically accepted samples and engaged in conversations with staff. Several attendees intentionally approached the booth after spotting the activation from other areas of the stadium, and a number of guests mentioned they had specifically anticipated our presence due to prior interactions at last month’s event. Repeat attendees were excited to see the program return and were eager to receive additional samples.
Interest extended beyond pet owners with dogs present. Some attendees without pets stopped for quick conversations, asked questions, and appreciated receiving samples to take home.
Flavor preferences remained consistent with previous trends. Chicken continued to be the strongest performer, followed closely by Chicken & Salmon. We also observed an increase in conversations around pets following chicken and fish-focused diets, reinforcing alignment with audience interests.
The Sales team, Lindsay and Ryan, coordinated sample inventory and distribution strategy throughout the event, ensuring efficient management of product flow and sample allocation across all three flavors.
As traffic slowed around 8:00 PM, Lindsay made the decision to preserve remaining inventory rather than continue opening additional product. Approximately five boxes remained and were transferred to Haily’s team for storage and use during the upcoming June activation, ensuring readiness for future events.
Overall, the program generated strong engagement, repeat consumer recognition, and meaningful interactions with a highly relevant audience in a sold-out environment.
