Our team canvassed the surrounding neighborhood, distributing flyers to local businesses, nearby offices, and pedestrians throughout the area despite the snowy winter conditions. Even with the cold weather, foot traffic remained steady, allowing our Brand Ambassadors to engage directly with consumers and introduce the restaurant’s concept, menu highlights, and opening details. The team took the time to have meaningful conversations, answer questions, and personally invite people to attend the grand opening. Many recipients expressed appreciation for the personal outreach, noting that the in-person interaction made the upcoming launch feel more exciting and community-driven. Business owners in particular were enthusiastic about welcoming a new restaurant to the area and were open to potential cross-promotional opportunities. Overall, the activation generated strong local awareness and positive anticipation, positioning the restaurant for a well-attended and successful opening day.