- Sample Teams
- Mobile Tours
- Pop Ups
- Bicycle Billboards
- Posters
- Campus Ambassadors
Inaba
Seattle
Mariners
Activation
Mariners Games
Brand Ambassador Sample Teams putting product in dog owners hands at T-Mobile Park,
3.27.26 Clevland @ Seattle
Approximately 50 boxes were shipped to the booth, consisting of three flavors: tuna and scallop, chicken and salmon, and chicken.
The booth placement was highly strategic and served as a strong touchpoint for pet owners entering the stadium. Positioning near the entry flow created consistent interaction opportunities for the Brand Ambassadors and helped maximize early engagement. 🐾
Foot traffic began in steady waves shortly after activation at approximately 5:20 PM, with peak engagement occurring between 6:00 PM and 7:15 PM.
Engagement levels were strong throughout the peak window. Many pet owners were highly receptive to sampling, and several attendees intentionally crossed from other areas to visit the booth and collect product packets. Some visitors were already familiar with the brand and shared their pets’ preferred flavors, while others had been expecting the activation and were enthusiastic to participate. Even attendees without pets present stopped for quick conversations and samples after brief Q&A interactions with staff.
Notably, there was a meaningful number of dogs on fish-only diets, which increased interest in the tuna and scallop option. Among cat owners, the chicken and salmon flavor performed especially well. The chicken flavor proved to be the most popular overall and was distributed first.
As activity began to taper around 7:30 PM, the Mariners staff advised the team not to open additional boxes. As a result, approximately 8–10 boxes remained unopened at the conclusion of the activation.
4.20.26 LAS VEGAS @ Seattle
April 20, 2026 | T-Mobile Park | Final Score: Athletics 6, Mariners 4
Approximately 72 boxes of product were shipped to the booth ahead of the activation, including three flavors: Tuna & Scallop, Chicken & Salmon, and Chicken.
Booth placement proved highly strategic, creating a strong engagement point for pet owners entering the stadium. Brand Ambassadors were positioned near primary entry flow, allowing consistent interaction with fans arriving with their dogs throughout the evening. Foot traffic moved in steady waves beginning around 5:35 PM, with peak engagement occurring between approximately 6:00 PM and 7:15 PM.
Engagement quality was strong across the board. Pet owners were highly receptive to sampling, with many stopping specifically to interact with the team. Several attendees approached intentionally from across the concourse after noticing the activation, while others recognized the program from the previous month and returned expecting samples again. Fans without pets present also engaged with Brand Ambassadors, asked product questions, and expressed appreciation for receiving take-home samples.
Flavor preference trends continued to align with previous activations. The Chicken flavor remained the most popular, followed by Chicken & Salmon. A smaller segment of attendees indicated their dogs follow fish-only diets, creating interest in the Tuna & Scallop option.
Distribution operations were coordinated with Lindsay from the Sales team, who directed the number of boxes opened and deployed during the shift. Samples were distributed from 54 of the 72 boxes on site. As foot traffic tapered off around 7:55 PM, Lindsay made the decision to hold the remaining 18 boxes for the upcoming May activation. Haily met the team at breakdown and confirmed her group would secure and store the remaining inventory until the next scheduled event.
