Inaba
Seattle
Mariners
Activation

Approximately 50 boxes were shipped to the booth, consisting of three flavors: tuna and scallop, chicken and salmon, and chicken.

The booth placement was highly strategic and served as a strong touchpoint for pet owners entering the stadium. Positioning near the entry flow created consistent interaction opportunities for the Brand Ambassadors and helped maximize early engagement. 🐾

Foot traffic began in steady waves shortly after activation at approximately 5:20 PM, with peak engagement occurring between 6:00 PM and 7:15 PM.

Engagement levels were strong throughout the peak window. Many pet owners were highly receptive to sampling, and several attendees intentionally crossed from other areas to visit the booth and collect product packets. Some visitors were already familiar with the brand and shared their pets’ preferred flavors, while others had been expecting the activation and were enthusiastic to participate. Even attendees without pets present stopped for quick conversations and samples after brief Q&A interactions with staff.

Notably, there was a meaningful number of dogs on fish-only diets, which increased interest in the tuna and scallop option. Among cat owners, the chicken and salmon flavor performed especially well. The chicken flavor proved to be the most popular overall and was distributed first.

As activity began to taper around 7:30 PM, the Mariners staff advised the team not to open additional boxes. As a result, approximately 8–10 boxes remained unopened at the conclusion of the activation.