Quick Service Restaurant Marketing Recap: Flyer Distribution Campaign
Brand: USHR
Location:  Capital One Arena Washington DC
Program Type: Sampling 
Dates: March 19th 
Hours: 5:00 PM – 8:00 PM

Brand Ambassadors executed a product sampling and fan engagement activation at the Washington Wizards vs. Detroit Pistons game at Capital One Arena, supporting the launch of the USHR sports fan app.

Event Overview
The program was staffed with 1 on-site manager and 21 Brand Ambassadors, positioned at key arena entry points to engage fans as they arrived. Leveraging experienced local staff familiar with high-traffic sporting events, the team focused on efficient distribution while maintaining consistent, positive interactions with attendees.

Product Sampling & Fan Engagement
Throughout the activation window, the team distributed 4,100 branded koozies to fans entering the arena. Brand Ambassadors introduced the USHR app, communicated its purpose, and encouraged fans to check it out during the game.

The giveaway was well received, and fans were receptive to learning about the app. Many attendees expressed interest and enthusiasm, creating strong initial awareness for the platform among a highly relevant sports audience.

Execution Highlights
• 21 Brand Ambassadors + 1 On-Site Manager
• 4,100 koozies distributed
• High-traffic entry point coverage at Capital One Arena
• Experienced local event staff ensuring smooth execution
• Consistent team coordination and on-time performance
• Positive fan interactions and strong engagement

Summary
The activation ran smoothly from start to finish, with strong team performance, efficient product sampling, and meaningful fan engagement. Strategic placement at arena entrances, combined with a high-energy sports environment, allowed for broad reach and effective exposure for the USHR app among incoming attendees.