- Event Brand Ambassadors
- Street Decals
- Door Hangers
- Bicycle Billboards
- Posters
- Long Term Campus Ambassadors
Urban Outfitters Zine Distribution Recap
Dates Activated: July 26–27
Markets Covered: 22 Locations Nationwide
Team: Two (2) Brand Ambassadors per Location
On July 26th and 27th, Urban Outfitters executed a dynamic Zine distribution program across 22 key retail markets nationwide. With two Brand Ambassadors stationed at each location, teams directly engaged with shoppers and local crowds at high-traffic malls, shopping districts, and events.
Activated Locations:
- Dedham, MA 02026
- Farmington, CT 06032
- Danbury, CT 06810
- Garden City, NY 11530
- Paramus, NJ 07652
- White Plains, NY 10601
- Albany, NY 12203
- Seattle, WA 98101
- Bellevue, WA 98004
- Philadelphia, PA 19103
- King of Prussia, PA 19406
- Denver, CO 80206
- Pittsburgh, PA 15203
- Pittsburgh, PA 15237-3869
- Bethesda, MD 20817
- Washington, DC 20007
- Bloomington, MN 55425
- Minnetonka, MN 55305
- Torrance, CA 90503
- Troy, MI 48084
- Richmond, VA 23233
- Durham, NC 27713
Ambassadors distributed Zines directly to shoppers, strategically targeting high-traffic areas and events to maximize impressions and engagement. Consumers were excited to receive the Zine and expressed genuine interest in Urban Outfitters’ upcoming HAUL SALE. In addition to hand-to-hand distribution, teams placed Zines in trendy coffee shops and popular community spots, creating additional organic reach.
This program effectively generated buzz in all markets, providing Urban Outfitters with strong visibility and authentic face-to-face interactions with their target audience.
We’ve got you covered
With our modern approach to marketing, the message will reach the target audience at multiple touch points.
