Relief App Squid Game Inspired Card Drop National Program

Brand Ambassadors was tapped by Relief Apps agency Wunder to activate the United States, multi-market flyer blitz.  Miami and New York we selected as the first market tests. 

Two tactics were employed, to implement the the program.

  1. Stealth Brand Ambassador Merchandising Representatives were utilized in the target markets.  These people installed and placed cards in creative and unique locations in the metro areas of NYC and Miami.  As well they left cards in coffer shops, retail stores, clubs, bars and and other lifestyle locations. 
  2. Brand Ambassador Intercept Samplers were deployed in high traffic locations and distributed cards to consumers on the street. 
0
Ten Thousand Cards Distributed in New York + Miami

Results = Increased App Installations +
Viral Social Media +
Press Features

https://www.adweek.com/convergent-tv/squid-game-inspired-an-app-to-drop-10000-of-these-cards-in-new-york-and-miami/

https://www.thedrum.com/news/2021/10/14/debt-relief-app-taps-squid-game-craze-with-business-card-promo

https://www.dailyadvent.com/news/amp/b982ddb1a8b897c5d7adc50c6ec792cb-Squid-Game-Inspired-an-App-to-Drop-10000-of-These-Cards-in-New-York-and-Miami

https://www.businessmayor.com/squid-game-inspired-an-app-to-drop-10000-of-these-cards-in-new-york-and-miami/

https://globalfintechseries.com/banking/debt-solution-app-puts-10000-squid-game-cards-in-new-york-miami/

https://adage.com/creativity/work/squid-game-look-cards-offer-financial-freedom-without-risk-head-shots/2373641

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